TIG Post Logo
  • News
  • Business
  • Around Africa
  • Showbiz
  • World
  • Sports
  • Radio
  • News
  • Business
  • Around Africa
  • Showbiz
  • World
  • Sports
  • Radio
TIG Post Logo
  • About Us
  • Contact us
  • Privacy Policy
  • Advertise with us

Follow   TIG

  • Facebook
  • Instagram
  • Tiktok

© 2025. The Independent Ghana. All rights reserved | The Independent Ghana is not responsible for the content of external sites.

TIG Post Logo
Business
  • News
  • Business
  • Around Africa
  • Showbiz
  • World
  • Sports
  • Radio
  • News
  • Business
  • Around Africa
  • Showbiz
  • World
  • Sports
  • Radio

New multi-billion advertising lawsuit hits Google

1st April 2023 10:47:23 AM

2 mins read

By: Andy Ogbarmey-Tettey

Twitter |   Facebook |   WhatsApp
New multi-billion advertising lawsuit hits Google

Publishers have filed a lawsuit against Google to recover $4.2 billion ($3.4 billion) in lost revenue.

Charles Arthur, a former technology editor for the Guardian, claims that Google illegally limited the amount of money publishers could make from internet advertisements by abusing its dominant position in the market.

Google declared that it will vehemently oppose the "speculative and opportunistic" action.

Following the filing of a related lawsuit in November, this is the second instance of its kind.

Claudio Pollack, a former director of Ofcom, filed the lawsuit and is suing the Internet giant for up to £13.6 billion in damages.

The cases concern advertising technology - adtech - that decides in a fraction of a second which online adverts consumers will see, how much they will cost, and how much publishers will earn.

Online display advertising is the main source of income for many websites.

The UK competition regulator, the Competition and Markets Authority (CMA), is also investigating Google's dominance in advertising technology.

In the lawsuit, which was filed on Thursday, Mr Arthur claims that because of Google's abuse of its position, the prices of adtech services were inflated, and ad sales revenues of publishers were unlawfully reduced.

"The CMA is currently investigating Google's anti-competitive conduct in adtech, but they don't have the power to make Google compensate those who have lost out. We can only right that wrong through the courts, which is why I am bringing this claim," he wrote.

On Tuesday, Google asked a court to dismiss the case - arguing that the US government had overstated its hold on the market.

In 2021 the French competition regulator, Autorité de la concurrence, fined Google €220m for favouring its own services in the online advertising sector.

More News

Ablekuma North votes again today as EC reruns election in 19 polling stations

3 mins read

Police arrest individuals in security uniform at Ablekuma North polling station

2 mins read

2 arrested for unlawful possession of firearms

1 min read

"Killa Ntua" - Medikal responds to DJ Azonto's demands over "Alla" term

2 mins read

No soldier will be at Ablekuma North polls – Defence Minister

3 mins read

Perpetrators of Ablekuma North violence in 2024 still at large - EC

4 mins read

Desist from holding yourself as King of the Igbos in Ga State - Ga Traditional Council warns Nigerian

4 mins read

Bawumia shares excitement over Kudus' £55m move to Tottenham Hotspur

2 mins read

Tottenham announces Kudus' move to club with electrifying Stonebwoy track

2 mins read

Newspaper

Recent Stories

Ablekuma North votes again today as EC reruns election in 19 polling stations

Ablekuma North votes again today as EC reruns election in 19 polling stations

3 mins read

Police arrest individuals in security uniform at Ablekuma North polling station

Police arrest individuals in security uniform at Ablekuma North polling station

2 mins read

2 arrested for unlawful possession of firearms

2 arrested for unlawful possession of firearms

1 min read

"Killa Ntua" - Medikal responds to DJ Azonto's demands over "Alla" term

"Killa Ntua" - Medikal responds to DJ Azonto's demands over "Alla" term

2 mins read

No soldier will be at Ablekuma North polls – Defence Minister

No soldier will be at Ablekuma North polls – Defence Minister

3 mins read

Perpetrators of Ablekuma North violence in 2024 still at large - EC

Perpetrators of Ablekuma North violence in 2024 still at large - EC

4 mins read

Desist from holding yourself as King of the Igbos in Ga State - Ga Traditional Council warns Nigerian

Desist from holding yourself as King of the Igbos in Ga State - Ga Traditional Council warns Nigerian

4 mins read

Bawumia shares excitement over Kudus' £55m move to Tottenham Hotspur

Bawumia shares excitement over Kudus' £55m move to Tottenham Hotspur

2 mins read

Tottenham announces Kudus' move to club with electrifying Stonebwoy track

Tottenham announces Kudus' move to club with electrifying Stonebwoy track

2 mins read