Ghanaian culinary sensation and digital content creator Abena Amoakoa Sintim-Aboagye, popularly known as Chef Abbys, has stated that her rise to fame was completely unexpected.

Chef Abbys was selected as the only African creator to represent TikTok at the 2025 Cannes Lions International Festival of Creativity in France.

According to her, her TikTok journey began out of a simple joy of showcasing the beauty of Ghanaian cooking.

Little did she know that it was a step to attain greater heights.

“Honestly, I started just to share the joy of Ghanaian cooking. I never imagined TikTok would be the platform that would take me from Accra to the global stage in Cannes,” she reflected in an interview.

Chef Abbys has won the hearts of global audences by combiing the richness of traditional Ghanaian cuisine with a modern, visually appealing presentation style.

Her videos go beyond cooking. They celeberate local ingredients, shocase cultural traditions and tell the deeper stories behind Ghanaian meals to a worldwide audience.

Affter collaborating with international creators and partnering with major brands such as Nestlé and TikTok, she is now urging Ghanaian creatives to take bold steps and begin their journeys, even if everything isn’t perfect from the start.

“Don’t overthink it, Abena. Just start. Your story matters, and the world is waiting to hear it,” she said—speaking to her younger self, and now hoping the message resonates with every aspiring creator who doubts their value.

“You don’t need perfect lighting or a perfect video. Be yourself, and let your culture shine through your content. Your perspective is valid. The world doesn’t need another copy—it needs you.”

Ghanaian chef Failatu Abdul Razak, widely known as Chef Faila, has expressed that even though her attempt to set the Guinness World Record for the Longest Cooking Marathon by an individual was unsuccessful, she considers the experience a major breakthrough.

“Prior to the cooking marathon, I was simply a young woman from Northern Ghana, driven by passion to make a meaningful impact in my community. My ultimate goal was to shine a spotlight on the north, showcasing its richness and potential, while elevating Ghana's profile globally.

“It was just a dream before my attempt. However, the GWR attempt proved to be a transformative experience, far exceeding my expectations. Although I didn't break the record, I gained something more valuable in terms of visibility, connections and a platform to amplify my vision,” she said.