Renowned Ghanaian playwright Latif Abubakar has stated that revenue from the sale of tickets is not enough to cover the cost of production.

“I always say tickets are insignificant to the cost of a production. The amount we charge for tickets is very small. You can’t depend on ticket sales to produce your events,” he told Joy FM’s Showbiz A-Z on June 14, 2025.

He shared a strategy he uses, besides ticket sales, to raise enough funds to support his events.

“I create a portfolio of exhibitions where companies exhibit their wares and pay me,” he noted.

Latif has advised organisers to endeavor to seek alternative funding sources such as sponsorships, partnerships, and investor support, stressing the importance of building a diversified income strategy.

Latif Abubakar is also the CEO of Globe Production, who successfully staged a production titled ‘Ghana Must Go,’ on May 27th at the Accra International Conference Centre.

For the many people in the audience, this was the first time they were seeing a stage play that focused on Ghana's culture and the need to grow as a nation.

Sharing his inspiration behind the production, Latif said;

“Two years ago, a diplomat asked if there was a script that captured the essence of Ghana—its people, culture, investment opportunities, and tourist attractions. When I replied ‘no,’ it sparked a creative journey that led to ‘Ghana Must Go,” he explained.

Latif Abubakar highlighted that the play aimed not only to entertain but also to edcate all while celeberating Ghana's cultural wealth and core values.

He also acknowledged the steady progress of Ghana's theatre industry but estimated that its' currently operating ast just 35% of it full potential.

The playwright believes that stronger media backing could raise the profile of theatre in Ghana and encourage more people to engage with this important art form.

Actor Adjetey Anang, who plays a key role in the production, expressed deep appreciation to the audience for their support.

He stressed the importance of supporting playwrights to help advance Ghana’s theatre industry and secure its future growth.