Rex Owusu Marfo, the Coordinator of the Blackstar Experience — the government’s flagship programme for promoting tourism, arts, and culture — has said plans are underway to build a film studio in Ghana.

He made this announcement at the launch of the Blackstar Experience on Thursday, May 1, 2025, in front of the Freedom and Justice Monument at Black Star Square in Accra.

"Through the Blackstar Experience Secretariat, we are facilitating a multi-million dollar private capital led and owned investment into the film which the sod cutting will happen this ear. And this is going to be a multi-million dollar Hollywood standard film studio with education facility. It will be called Ananse Studios," he said.

Rex Owusu Marfo shared some of the upcoming events planned under the Blackstar Experience. These include exhibition football matches featuring former players from top international clubs and legends of Ghana’s national team. Other highlights are the Ghana Music Week celebration, an annual stakeholder event called Creative Connect, and the popular Detty December festivities.

He also mentioned plans to collaborate with international organisations, including a group in Atlanta that celebrates Blackstar Week every year.

"This is an opportunity to showcase Ghanaian talents, creative products, and to take advantage of partaking in investments, expos and meetings that exist," he said.

Rex further highlighted that the Blackstar Experience will be hinged on seven pillars: cinema, audio, cuisines, aesthetics, style, literature and heritage.

He said that the overarching vision of the Blackstar Experience Secretariat will be to align Ghana's brand reputation with 20 most esteemed countries or country brands worldwide.

"It means we are going to rebrand Ghana to align with the world's 20 successful countries when it comes to tourism," he explained.

According to the veteran musician, the Secretariat will incorporate the Blackstar Experience framework into all facets of the nation's initiatives across multiple sectors, elevate Ghana's image as a preeminent and a preferred destination for global travelers, and transform Ghana into Africa's cultural capital.