Ghanaian afro-dancehall artiste, Stonebwoy, has addressed public misconception that artists make it to global stages due to their affiliation with big record labels.

Stonebwoy explained that investors play a major role in achieving such feats.

“The major labels, most of them are from the outside, America, and they are focused on artists not necessarily African artistes… These our Nigerian counterparts that do the big stuff, they do so many things for themselves, they have independent investors who actually support. It’s not a matter of having a big record label,” he to Asempa FM on July 16, 2025 during an interview.

Adding that, "a record label is not necessarily an investor.”

Despite the impact made by investors, Stonebwoy noted that record labels are also known for playing significant roles in the lives of artists.

“Recording labels have different set of agreements. There is licensing agreement that you can license your songs on. Some people have a 360 agreement where the labels are in charge of everything from marketing to everything else so, therefore, they are able to invest their money and everything is coming to them basically,” he said.

Meanwhile, the afro-dancehall artist has reaffirmed his commitment to representing Ghana and Africa globally through his music, in the aftermath of the 26th Telecel Ghana Music Award (TGMA).

Despite missing out on the top honour of Artiste of the Year, which went to King Promise, Stonebwoy celebrated a successful night after taking home three awards.

Expressing his gratitude to his fans after the event, he wrote, "Every year @GHMusicAwards reminds me why we started — not just for the lights and the applause, but for the years of work, sacrifice, and perseverance that goes into it. The journey surely honours consistency and longevity. I’ll forever hoist the flag of Ghana and Africa without a doubt. BIGGEST Love goes to all BHIMNATION whose support fuels the THE STONEBWOY legacy."

He extended appreciation to his fans and BHIM Nation, stating that their belief in him fuels the stonbwuoy legacy.

The 2025 TGMA saw King Promise crowned Artiste of the Year after a strong run over the past year.

He also won Best Afropop Song for Coco, Afrobeats/Afropop Artiste of the Year, and Album/EP of the Year for True to Self. His album was praised for its sound and relatable themes.

The awards night also saw performances from top artistes, including King Promise, whose performance got celebrities and fans on their feet.

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